Test Bank THINK Public Relations 2nd Edition Dennis L. Wilcox, Glen T. Cameron

Instant download and all chapters Test Bank THINK Public Relations 2nd Edition Dennis L. Wilcox, Glen T. Cameron
View free sample: Test Bank THINK Public Relations 2nd Edition Dennis L. Wilcox, Glen T. Cameron

Download full at: https://testbankdata.com/download/test-bank-think-public-relations-2nd-edition-dennis-l-wilcox-glen-t-cameron/

Test Bank THINK Public Relations 2nd Edition Dennis L. Wilcox, Glen T. Cameron

THINK Currency. THINK Relevancy. THINK Public Relations.

The engaging visual design of THINK Public Relations provides an introduction to the field of public relations that successfully blends theory and practice in an easy-to-read format. Students are introduced to exciting and innovative public relations campaign examples in the contract of relevant theory and core concepts that they will need to succeed in the world of public relations. The authors offer a practical approach to the study of public relations and emphasize competition and conflict management, while providing a concise, comprehensive overview of the profession.

A better teaching and learning experience

This program will provide a better teaching and learning experience—for you and your students. Here’s how:

Improve Critical Thinking—Questions and cases throughout the text encourage students to think critically about public relations topics.

Engage Students—An appealing visual design and real-world applications engage students in the material.

Apply Ethics— Feature boxes introduce readers to the important ethical and legal issues facing public relations practitioners today.

ISBN-13: 978-0205857258

ISBN-10: 0205857256

TABLE OF CONTENTS:

PREFACE

SAMPLE COURSE SYLLABUS AND OUTLINE

Chapter 1: What is Public Relations?

Chapter 2: Careers in Public Relations

Chapter 3: The Growth of a Profession

Chapter 4: Today’s Practice: Departments and Firms

Chapter 5: Research and Campaign Planning

Chapter 6: Communication and Measurement

Chapter 7: Public Opinion and Persuasion

Chapter 8: Managing Competition and Conflict

Chapter 9: Ethics and the Law

Chapter 10: Reaching Diverse Audiences

Chapter 11: The Mass Media

Chapter 12: The Internet and Social Media

Chapter 13: Events and Promotions

Chapter 14: Global Public Relations

Chapter 15: Corporate Public Relations

Chapter 16: Entertainment, Sports, and Tourism

Chapter 17: Government and Politics

Chapter 18: Nonprofit, Health, and Education

People also search:

think public relations 2nd edition pdf

think public relations 2nd edition pdf download

think public relations 2nd edition free pdf

think public relations 2013 pdf free

think public relations ebook

think public relations wilcox

think public relations chapter 1

think public relations download