Test Bank Principles of Marketing 15th Edition Philip Kotler, Gary Armstrong

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Test Bank Principles of Marketing 15th Edition Philip Kotler, Gary Armstrong

Readers interested in an overview of marketing strategies and techniques.

Learn how to create value and gain loyal customers.

Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the book helps readers understand how to create value and gain loyal customers.

The fifteenth edition has been thoroughly revised to reflect the major trends and forces impacting marketing in this era of customer value and high-tech customer relationships. Emphasizing the great role that technology plays in contemporary marketing, it’s packed with new stories and examples illustrating how companies employ technology to gain competitive advantage—from traditional marketing all-stars such as P&G and McDonald’s to new-age digital competitors such as Apple and Google.

ISBN-13: 978-0133084047

ISBN-10: 0133084043

Table of Contents:

Part I. Defining Marketing and the Marketing Process

1. Marketing: Creating and Capturing Customer Value

2. Company and Marketing Strategy: Partnering to Build Customer Relationships

Part II. Understanding the Marketplace and Consumers

3. Analyzing the Marketing Environment

4. Managing Marketing Information to Gain Customer Insights

5. Consumer Markets and Consumer Buyer Behavior

6. Business Markets and Business Buyer Behavior

Part III. Designing a Customer-Driven Strategy and Mix

7. Consumer-Driven Marketing Strategy

8. Products, Services, and Brands: Building Customer Value

9. New Product Development and Product Life-Cycle Strategies

10. Pricing: Understanding and Capturing Customer Value

11. Pricing Strategies

12. Marketing Channels: Delivering Customer Value

13. Retailing and Wholesaling

14. Communicating Customer Value: Integrated Marketing Communications Strategy

15. Advertising and Public Relations

16. Personal Selling and Sales Promotion

17. Direct and Online Marketing: Building Direct Customer Relationships

Part IV. Extending Marketing

18. Creating Competitive Advantage

19. The Global Marketplace

20. Sustainable Marketing: Social Responsibility and Ethics

What Can You Expect From A Test Bank

The study major and field is going to dictate what it is you see inside the test bank. However, in the basic scheme of things, a test bank will include the following questions:

Multiple choice

True/false

Fill in the blank

Matching

Short questions

Essay questions

Test Bank vs. Solutions Manual What is The Difference?

Now, you may be wondering what the difference is between a solutions manual and a test bank? Remember, a test bank is a supplemental manual that offers all exam questions, tests, quizzes and answers to them. it is a kind of manual instructors can use to create their tests and help students to prepare for the exam.

A solutions manual is another kind of supplemental manual but, it provides the right answers to problems, questions and case studies found inside a textbook. This kind of manual is necessary for students to completely understand what the material in the textbook is saying and compare the results they get with the right ones. This helps students to understand where they went wrong.

Should you use them together? Absolutely! It can certainly help people to better understand the subject their studying.

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